today travis, dan, claudine, and i all met for our first business meeting. we wanted to talk about this business and determine the direction our company would take. i've mentioned the business briefly in other posts, but have wanted to wait until i really knew more details about it. as most of you know, it has always been a dream of mine to open an invitation and specialty paper boutique. travis has been instrumental in supporting this dream, as he would also like for our family to own our own business{es}. the idea of this company is more business-to-business instead of retail. everyone likes this idea because it is almost always possible to make something happen in a b2b situation, whereas retail is a little more volitile and uncontrollable. you often have to sit around hoping something happens in a retail situation, while in b2b there are measures you can take to help business grow. the business we are creating will involve no physical products, but instead will focus on customer and prospect nurturing for our clients. we will help our clients "hug" their own customers in order to retain and grow their business. i am very, very excited about this venture and can't wait for it to unfold.
during our business meeting today, we decided on the name the élever group. élever is the french word for nurture and we all immeditely liked and agreed upon it. technically this company will belong to claudine and me, but our other-halves will play integral parts in our successes, and we're taking this with a team approach. i can't wait to share more with you as it comes.
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